We exist because ranking
stopped meaning found
A healthcare-only marketing agency built for the moment patients stopped scrolling to the blue links and started asking an AI instead.
One shift, three numbers
- 88%
of health searches open with an AI answer
The highest of any industry, up from 72% a year earlier. On most health queries the blue links now sit below the answer, and below the fold.
- 36%
of patients use AI to find a provider
Ahead of Google search at 34% and physician referrals at 32%. Twelve months earlier that number was 17%. It doubled.
- 75%
won't book a provider rated under 4.0
55% have abandoned a provider over reviews, up fifteen points in a year. Reputation stopped being vanity and became a booking gate.
A practice can hold position one on Google and never once be mentioned when a patient actually asks for a recommendation. Closing that gap is the entire reason this agency exists.
Small on purpose

Ritik Malhotra
Founder
8 years in SEO, now working on one problem. Every client works with me directly — there is no account manager, because there is no account team.
Hair restoration first
Our flagship specialty
A $10.7 billion market growing 21% a year, where patients research privately for months and almost entirely through search and AI. One specialty done properly before we add a second.
The AI Visibility Index
Published research
We score real clinics on whether AI recommends them, and publish the whole table openly. Nothing we say about AI search is borrowed from someone else's blog post.
Four commitments
Measured
Citations counted monthly — same fifteen questions, same four engines, so this month is directly comparable to last.
Direct
No account managers, no ticket queue, no team you never meet.
Honest
If a month doesn't move the number, we say so plainly. Flat months get published too.
Unlocked
Month to month. If the citation count stops moving, you leave — no penalty, no notice period.
Find out what AI says
about your practice
We run fifteen patient questions across four AI engines, count how many times your practice gets named, and send you the report. No call required.
What you get
Your citation count across ChatGPT, Perplexity, Google AI Overviews and Gemini. The competitors being recommended instead of you. The three specific reasons why. You keep the report whether or not you ever hire us.